Fabletics has expanded far beyond digital, operating 73 tech-enabled retail stores across the United States, as well as both a mobile shopping app and its Fabletics FIT app. Launched as a US-based eCommerce platform, Fabletics' innovative VIP membership model currently serves 2.3 million engaged members. Today, Fabletics has achieved massive success as a global lifestyle brand that’s attracted a fervent community. As my role becomes less focused on being in front of the camera to becoming more of a strategic advisor, my passion for and investment in our mission is as strong as day one.” How we have grown Fabletics-with more product categories and collaborations, expansion into menswear, retail stores, a fitness app, international expansion, all while becoming more sustainable and eco-friendly-is truly incredible. “I am extremely proud of what we have accomplished. “When we first started out, the challenge was to build a successful company which filled the void in the market for premium quality, fashion-forward activewear at affordable prices, while staying true to our social values of inclusivity and community building, promoting a healthy lifestyle and sustainability,” said Hudson. As the company charts its next chapter and continued growth, Kate will continue to bring her expertise to Fabletics as a strategic advisor and remains a shareholder in the company.
Eight years since its inception, the Company has built a loyal community of over 2 million active members, globally expanding its product category offerings in women and men’s activewear, opening community focused retail stores, and more. Since its founding in 2013, Fabletics has been the industry-defining leader in activewear through its mission to build a lifestyle company centered on inclusivity and community. 20, 2021 (GLOBE NEWSWIRE) - Eight years after co-founding and serving as the public face of Fabletics, Fabletics Co-Founders Kate Hudson, Adam Goldenberg and Don Ressler today announced Hudson’s long-planned transition from principal face of the brand to an advisory role. In addition to Fabletics, Hudson has continued to drive start-ups, including, nutritional powder brand, In Bloom and King St. It also looks to continue growing its omnichannel offering through in-store technologies and digitised fitting room experiences. The company has recently executed an expansion in Europe, following the opening of its London and Berlin stores. “As my role becomes less focused on being in front of the camera to becoming more of a strategic advisor, my passion for and investment in our mission is as strong as day one.”
“When we first started out, the challenge was to build a successful company which filled the void in the market for premium quality, fashion-forward activewear at affordable prices, while staying true to our social values of inclusivity and community building,” said Huson, in a release. The announcement comes as the company looks towards “its next chapter and continued growth”, with Hudson to continue bringing her expertise as a strategic director, as well as remaining as a shareholder in the company. Activewear brand Fabletics has announced that co-founder Kate Hudson will be transitioning from principal face of the brand to an advisory role, eight years on from the brand’s founding.
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